week 9- lecture

Lecture 1

-Was mostly on the fact that technology keeps developing at a pace faster than it can be taught.
-Seek the 'minimum technology' such as books before going straight into creating on the computer. Iterations on paper is usually faster to get out initial ideas.

-In terms of iterations-- learning from them and avoiding variations.
-It also highlighted the point that feedback is a crucial point in knowing what went well and what didn't.

-They also talked about how it is good to give feedback or rewards to technicians such as printing places. This takes into account the whole respecting that they've helped you and thinking about the technicians. I guess this is more relevant in terms of developing a relationship with the printing agency and then them going the extra mile for you. It is less likely in a bigger printing agency and is more for the smaller ones, I think.

Also they brought up the point of feasibility. We need to look at.
----> How they would make it?
----> Finding places to make it?
----> Giving them the process?
----> Show them how?
----> Sticking to their budgets to make the idea happen?
----> Finding common channels, such as where they do their promotional stuff or get materials?

Lecture 2- NZ post- Segmentation

-This lecture was about how to classify people or build personas without going into stereotypical classifications.

An Example of this is:
-A Young adult starting out
--- entering the workforce
--- entering tertiary education

-People shouldn't be put in boxes or stereotyped before fact. We should show what they need rather than what they are.

-NZ post did a life management study to see how people's lives differed and the affects it had. They split the study into three topics:
-Shopping for products
-Shopping for services
-Managing finances

-They found that their needs corresponded with life circumstances, weren't related directly to the stereotypes and weren't all that common although the study was through common topics.
-They found that is is important to reassess how we describe our audiences. We should be individualizing to cater to their individual needs and what makes them different.

In summary the most important part of segmentation is to:
-Understand need ( actual, factual, everyday need).

-In terms of NZ post they went out and asked people what they needed. They found that people were open to what they needed. However, need and want are sometimes intertwined so we should also filtered out what is a want and find what they need.

-Segment only to their differing needs.

Example:
What do intending tertiary students need?
-What do I need to do ( and in what order), when and how?
-They went through a process of asking people, then testing their prototypes on their audience and getting feedback and ultimately came back with a developed app.

-Sarah