We are deciding to focus mainly on the Summer Event.
Event
-The Event is to encourage reading in the sun and as a result maybe increase memberships.
-The event may have both being able to go inside the library if it's too hot and dedicated areas outside to read in the sun.
-Event name- Summer in the Square (Currently but can change)
-The Event is pretty much about books, Square, People having fun.
Event details
-Incorporating our idea into the existing summer city event (logo)
-The Event will be free entry with costs only for food and book sales
-A quiet event- so people can enjoy the pleasure of reading outside
-Have beanbags, event tents, shade sails (more expensive) or umbrellas (cheaper) or both for different audience types (individuals and groups)
-The event will have books, food (cold food, drinks?), shade areas, signage?
-Part of event can be inside
-A kiosk to sign up to be a member
Touchpoint- Asignments
-Web banners (gifs)- Josepth
-Book bike (banner)- Vanessa
-Posters- Zoe
-Mail Flyers and could possibly have flyers during the event (small format)-Sarah
-Event Layout/Logistics- Jordan
--->size of Area (estimates), roughly 45-50m length, 25m width (I think)
-In terms of presentation we could have a walk through video
-In situ photos of space and elements of space.
Other Stuff
-Visual style- will be vector style to appeal to our audience- we found some examples in class
-Colour pallet- Yellow (background- a must), Purple?, Blue, green
-Type Style- Charming, fun, kooky
-A tagline- Every summer has a story? or use a book quote?
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